Non-technical users forget passwords frequently

# Pain Point Description Non-technical users across productivity and work software experience frequent password resets, particularly those managing multiple accounts without systematic solutions. This occurs regularly enough that password reset flows rank among the most-used features in SaaS platforms, with studies showing 30-50% of support tickets relate to account access issues. The severity is moderate to high—forgotten passwords create friction during critical work moments and require IT support intervention in enterprise settings, translating to productivity loss and support costs. Currently, users rely on password managers (adoption still below 40% among non-technical demographics), browser autofill features, or the "forgot password" reset flow as primary workarounds; others resort to reusing weak passwords across sites or writing credentials down. The pain persists despite available solutions, indicating either awareness gaps or friction in adoption among less technical user segments.